Responsible for managing revenue and overall profits and losses (P&L) for assigned categories. Develops the customer centric strategic plan for each category. Manages ongoing business through insight-led decision making, assortment optimization, category marketing, visual merchandising, and vendor management to optimize ROIC.
Develops merchandising, display, advertising, distribution, packaging and sales plans and programs for assigned items and merchandise departments. Negotiates buying contracts and obtains most advantageous pricing. Aggressively manages category performance by establishing category goals and building financial models to predict ROIC. Uses market, competitive, and customer perception analyses to set and adjust item price levels. Demonstrates category ownership by creating and defending all planogram category strategies and decisions with sound analytics. Delegates analytic tasks to key support functions and synthesizing results. Provides Divisional Merchandise Manager with business case for promotions/ROTO spots, including promotional productivity forecast and product performance sensitivity analyses. Manages day-to-day category vendor relations and growth opportunities.